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Facebook App Center

Facebook App Store

The social network giant has just launched its own app store to promote mobile program that operate within the social networking site.

Facebook said that the App Center will become the “new, central place to find great apps like Draw Something” as well as many other titles.

In the near future developers will have the ability to charge a fee for their apps sold in the store.

The announcement came following Facebook’s admission that growth in mobile use could hurt it’s future advertising revenue which is the company main source of funding.

Ahead of its initial public launch, Facebook told potential investors in a statement “If users increasingly access Facebook mobile products as a substitute for access through personal computers, and if we are unable to successfully implement magnetisation strategies for our mobile users, or if we incur excessive expenses in this effort, our financial performance and ability to grow revenue would be negatively affected.”

Facebook’s App Center is expected to be rolled out globally in “the coming weeks”, said Facebook Developer Aaron Brady. “All developers should start preparing today to make sure their app is included for the launch.” However, he also said the store was not designed to compete head-on with the likes of Apple’s App Store and Google Play. “The App Center is designed to grow mobile apps that use Facebook – whether they’re on iOS, Andriod or the mobile web. From the mobile App Center, users can browse apps that are compatible with their device, and if a mobile app requires installation, they will be sent to downloads the app from the App Store or Google Play.” Read the full article here.

At present only apps which use Facebook’s log-in system Connect are eligible to be included in the new store.

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